Privacy policy

1. Who we are

Skee-Tex Ltd (company number 00512896), The Old Mill, Battlesbridge, Wickford, Essex, SS11 8TR. We decide how your personal data is used, which makes us the “controller”. Questions about your data: email [email protected] or ring 01268 768282.

2. What we collect, and why

• When you order: your name, email, phone number, delivery and billing addresses, and what you bought. We need these to take payment, send your order and give you a VAT invoice (the law requires us to keep invoices for six years).
• When you pay: card details go straight to our payment provider, Stripe. We never see or store your card number.
• If you make an account: your name, email and a scrambled copy of your password (or, if you sign in with Google, your Google name and email). We use it to show you your orders, invoices, servicing and fittings.
• Servicing and boot fitting: your name, phone number, email if you give it, what you've brought in, and notes the fitter or technician makes — for example your foot measurements — so we can do the job and remember it next time.
• “Tell me when it's back”: your email and which size you asked about. We email you once when it's back, and never use it for anything else.
• Gift vouchers: the buyer's and recipient's names and emails, and any message, so we can send the voucher.
• Marketing: only if you tick the box. We record when and how you agreed, and you can stop at any time with the link in every email or from your account.

Our legal basis is that we need the information to do what you've asked (the contract), to meet the law (tax records), or — for marketing — your consent. Occasional service messages such as reminders that your order is waiting, and one request for a review after you've bought or collected something, are sent in our legitimate interest in looking after customers; reply and ask us to stop and we will.

3. Texts and emails

If you give us a mobile number we may text you about your order, servicing or fitting — that it's been dropped off, it's ready, or it's waiting to be collected. We don't send marketing by text.

4. Who else sees it

Only companies that help us run the shop, under contracts that stop them using it for anything else:

• Stripe — card payments
• Google — sending our emails; Twilio — sending our texts
• Hetzner — the server and database the website runs on, in Germany; Cloudflare — keeps the website fast and secure
• Royal Mail and Parcelforce — your name and address, to deliver your order
• Google — only if you choose to sign in with Google, or open the map on our Visit page
• Anthropic — an AI assistant that helps us write product descriptions and a daily summary for staff; that summary can include the first names of people booked in that day
• Our accountant — sales records, for the books

Some of these companies are based in the EU or the USA. Where your data leaves the UK, it's protected by the UK's approved safeguards (UK adequacy rules for the EU, the UK–US data bridge or standard contractual clauses). We never sell your data.

5. How long we keep it

• Orders and invoices: six years, because the tax rules say so.
• Your account: until you delete it (you can, from your account page).
• Servicing and fitting notes: while you're a customer, so we can look after your kit — ask us to remove them at any time.
• “Tell me when it's back” requests: until we've emailed you, or two years.

6. Your rights

You can ask for a copy of what we hold about you, ask us to correct it, delete it (unless we have to keep it, such as invoices), or stop using it for marketing. Email us and we'll reply within a month. If you're unhappy with how we've handled your data you can complain to the Information Commissioner's Office at ico.org.uk.

7. Cookies

We use only the cookies the site needs to work. The cookie policy lists them.

8. Counting visits

To see how the website is doing we count page visits ourselves — which pages are looked at, for how long, where visitors came from (for example Google) and whether they were on a phone or a computer — and the steps of a visit, such as what was searched for, what went in the basket and whether the order was finished, so we can see where the website lets people down. We don't use cookies for this and we don't store your IP address: each visit gets an anonymous code that changes every day, so it can't be linked to you or followed from one day to the next. Nothing is shared with anyone else.